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Background

Established in 1988, Ireland's premier gambling operator, Paddy Power boasts some of the highest name recognition in the industry thanks to their long history of publicity-creating stunts and jokes as well as their dedication to providing a truly comprehensive online gambling experience, for example where Nicklas Bendtner revealed the underpants logo for Paddy Power during celebrations of his second goal for Denmark. 

 

Paddy Power also most well known for having one of the top online sportsbooks on the planet - offering markets that can't be found anywhere else on sports, film, politics, and television - Paddy Power has transformed into one of the internet's go-to odds makers, a regular stay in the industry's media spotlight, and one of the most recognized brands in the world, not just the online gambling industry.

Established in 1988, Ireland's premier gambling operator, Paddy Power boasts some of the highest name recognition in the industry thanks to their long history of publicity-creating stunts and jokes as well as their dedication to providing a truly comprehensive online gambling experience, for example where Nicklas Bendtner revealed the underpants logo for Paddy Power during celebrations of his second goal for Denmark. 

 

Paddy Power also most well known for having one of the top online sportsbooks on the planet - offering markets that can't be found anywhere else on sports, film, politics, and television - Paddy Power has transformed into one of the internet's go-to odds makers, a regular stay in the industry's media spotlight, and one of the most recognized brands in the world, not just the online gambling industry.

Paddy Power Odds and Markets

You may be wondering if Paddy Power's sports betting offering is as good as its ads. You will notice that Paddy Power's site is a lot of fun, from the bright green theme to the bonus bets and daily jackpots. But it is also thoughtfully laid out and you can access all the top sports in a simple fashion and it covers more than 40 sports

 

The sportsbook and betting markets within actually run a lot deeper and more vastly than it would initially appear. There is a lot of markets on everything from domestic Irish sports, to the big world events, North American sports and even more niche markets like trotting and the such. 

They are also great exponents of specials markets, because of the nature of the bookmaker, they create unique market options, sometimes based on 'out-there' events happening and again, some of these in the past have created controversy.

 

Their betting margins on football are some of the lowest around and that offers of course, great value down the line for punters. Overall, Paddy Power offer very generous margins and they provide comprehensive coverage of racing from both domestic shores and abroad. All over there is a very strong sportsbook with vast, vast market options and strong odds.

Paddy Power Bonus Offers

Paddy Power always does things a little differently and its sign-up bonus is one of the most intriguing on the market. It will give you a risk free £20 or €20 bet upon signing up for a new account. This allows you to place a sportsbook bet worth up to £20, and if it loses you will be given a full refund in cash. The refund will be processed within 1 hour after the qualifying bet has been settled as a loser. Normally a bookmaker would only give you a free bet, which you must play at specific odds, but with Paddy Power you can actually withdraw the cash once your refund is in.

In-Play and Mobile Betting

Paddy has an excellent live platform with its own header on the main top menu. Everything currently live can be seen easily and the range of sports (and in particular markets) is very good, and all come with the score provided and an indication of whether the price is shortening or drifting. Upcoming events are clearly marked and you can filter by sport and also by events that are being streamed for live viewing.

Mobile betting also has a dedicated tab - paddypowermobile.com - that offers a market-leading amount of information. Everything you want to know is there and paddy also provides mobile blackjack, roulette and poker. Simply go to paddypower.com on your mobile and away you go.

Customer Service

Telephone: 1800 238 888 (Ireland) and 08000 565 275 (UK)
Email: support@paddypower.com
Address: Power Tower, Blocks 1-3, Belfield Office Park, Beech Hill Rd, Clonskeagh, Dublin 4
Other contact methods: Live chat, callback, online form,

Paddy Power offer excellent customer service options and one standout feature is that they show their average response times (email 49 minutes, phone 19 seconds, live chat 37 seconds). Our tests showed these to be pretty accurate as well and we never had to wait at all for live chat to be answered. On the downside, once answered, the service itself was on the slow side, even for a very basic question. They will email the transcript if asked, although it is not an option as standard and the callback facility is a nice touch.

Conclusion

Paddy Power are absolutely top notch in our opinion and for UK/Irish punters who are swayed by good bonuses they are close to unbeatable. They have a good range of markets, cover most sports you would want to bet on, as well as plenty of celebrity and novelty markets. The odds are above average which is amazing considering all the extra value you can obtain through the various promotions.

The in-play console is superb and the only minor negative we have is that the main website can appear slightly cluttered. This is in part due to the huge amount of information, help, tutorials and bet details paddy offer, so they lose few marks for this.

They also score highly, with us at least, for their adventurous, sometimes controversial marketing and promotions. This may not be to everyone's taste but there is no doubting that Paddy Power stand out in a very positive way.

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