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Background

Unibet is the fundamental part of the Unibet Group Plc organization that incorporates sports betting, casino, and poker suites and various bingo and games products. The group serves customers in over 150 countries and has over 15 million customers worldwide, making it a major player in the gambling industry.

Started in 1997, Unibet now employs over 500 staff in their Malta offices and beyond, and are steadily increasing their presence in the hope of becoming an even bigger, more trusted brand than they currently are.

Unibet is the fundamental part of the Unibet Group Plc organization that incorporates sports betting, casino, and poker suites and various bingo and games products. The group serves customers in over 150 countries and has over 15 million customers worldwide, making it a major player in the gambling industry.

Started in 1997, Unibet now employs over 500 staff in their Malta offices and beyond, and are steadily increasing their presence in the hope of becoming an even bigger, more trusted brand than they currently are.

Unibet Odds and Markets

At Unibet, football is the primary sport with coverage of a large number of countries, down to the secondary leagues. In addition to the usual countries, you also cover the less profiled leagues like the Czech Republic and Slovakia, while also offering games on the North and South American football leagues.

Besides football, ice hockey, tennis, handball, golf and much more are covered. There are also some minor sports covered, where there has also been room for something as different as the Finnish bob ball (!). You are distinguished by a nice selection of winter sports and not least bike races, which are primarily the areas where you stand out from the crowd.

All round, Unibet really hit the mark. One other top, top feature available at Unibet is their Asian Handicap betting. They are one of the few bookmakers to do this, and that is an exciting addition to their football betting services. 

So the Asian Handicap is a big bonus for them. What is the sportsbook like then? This is another very strong asset of Unibet. We liked their sportsbook a lot simply because of the variety of options there. As with any bookmaker, you will see a heavy leaning on the big sports like tennis, football, and American football when in season. But Unibet does seem to go the extra mile in covering other sports.

Unibet Odds

Unibet appears to be near the top in terms of betting odds comparisons as their payback rate is quite high. Unibet's global traffic is very high, considering that it's the 7th most-used online bookmaker. This is a key indicator of how popular their odds are with the consumer. Unibet also has a lower average betting margin that many of its top competitors. 

Having a lower average betting margin is clearly advantageous for the punter because you'll have better odds and, of course, better prices available to you on the market. On secondary football leagues, the payback rate at Unibet is fairly low.

Unibet Bonus Offers

New customers only. Minimum deposit £10. Free bets credited, regardless of first bet outcome (win/loss), once £20+ qualifying sportsbook bet has been placed. Free bet available for use on any market. Horse racing is excluded from offer. Cashed out bets will cancel the offer. First qualify ing bet only. Free bet offer will expire after 30 days. £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. 18+. UKresidents only. T&Cs Apply. Begambleaware.org

In-Play and Mobile Betting

Unibet's live betting product is up there with the best of their rivals. They have a dedicated area of the website that has plenty of information available including current scores updated in real time, details of upcoming events and a calendar that also shows which events are bring streamed to watch live on the site.

They also offer a very simple and well designed mobile betting service available on iPhones, Androids or other handsets. To access, simply go to mobile.unibet.com, where you can view odds, scores and live betting options, and bet to your heart's content.

Customer Service

Telephone: 0800 013 1571 (UK freephone) / 00 44 207 949 0088 (International)
Email: info@unibet.com
Address: c/o Camilleri Preziosi, Level 2, Valletta Buildings, South Street, Valletta, Malta.
Other contact methods: live chat, Fax - 0800 331 6049 (UK Freefax)

Unibet take their customer service duties very seriously and are available to contact 24/7, though payment and e-mail services are limited outside 'office hours'.

When I used the live chat facility, I was first in the queue, but it took an inordinately long time for an agent to appear. The agent then managed to copy and paste the wrong stock reply to my query (for which he did at least apologise). But after the initial wobble (and with subsequent conversations with other agents), Unibet's staff proved themselves to be knowledgeable, polite and helpful, and only too eager to offer me extra free bets, which always goes down well.

Conclusion

Unibet are getting closer to being part of the upper echelon of bookmakers, and will no doubt join the very best in the business before long if they continue to invest heavily in their products and services.

At present, though, they fall just a little way short of the best of their rivals, most notably in the lack of free bets, promotions and bonuses available to both new and existing customers. This could be easily rectified, of course.

Other than that, Unibet offer a fine sports book with good odds and a website that is as user-friendly as any. We would definitely recommend this bookmaker to customers, but remember to ask them for extra free bets every few weeks to get the most from them.

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